Nkumushinga uzwi cyane kandi utanga isoko mubucuruzi bwibiryo byamatungo kwisi, twongeye kugera kuntambwe ikomeye. Hamwe nubwiza buhebuje bwibicuruzwa hamwe nubushobozi buhamye bwo gutanga isoko, isosiyete yatanze neza neza injangwe ya OEM yisukuye ivura serivisi kubakiriya mpuzamahanga benshi, bityo yatsindiye itegeko rinini rya toni 1.000 gusa. Ibi byagezweho ntabwo ari ukwemeza gusa ko isosiyete imaze igihe kinini yubahiriza umusaruro wo mu rwego rwo hejuru, ahubwo inagaragaza ko sosiyete ikomeje kwaguka ku isoko mpuzamahanga ku biribwa mpuzamahanga ku biribwa.
Ibicuruzwa byujuje ubuziranenge byatsindiye isoko mpuzamahanga
Twahoraga twiyemeje gutanga ibiryo byamatungo meza cyane kubafite amatungo kwisi. Injangwe yamazi ivura yakozwe nisosiyete ikozwe mubikoresho byatoranijwe byujuje ubuziranenge hamwe nibikorwa byiterambere. Haba mubijyanye nimirire, uburyohe, cyangwa umutekano wibicuruzwa nubuziranenge bwisuku, ibicuruzwa byacu bigeze kurwego mpuzamahanga ruyoboye. Uku guhora dukurikirana ubuziranenge nibyo byatumye tugaragara neza mumarushanwa akomeye ku isoko mpuzamahanga kandi yizera abakiriya benshi mpuzamahanga.
Mu myaka mike ishize, isosiyete yakomeje kwagura ibikorwa by’ubucuruzi ku isoko ry’isi, cyane cyane mu Burayi, Amerika na Aziya. Serivisi yacu ya OEM itoneshwa cyane nabakiriya kubera guhinduka no gukora neza. Abakiriya barashobora guhitamo ibicuruzwa bidasanzwe byinjangwe bikomoka kumasoko ukurikije ibyo bakeneye ku isoko, kugirango barusheho guhaza ibyo abakiriya bakeneye ku masoko atandukanye.
Ibihumbi-toni byateganijwe gutwara ibikoresho byo kuzamura ibikoresho
Hamwe no kwiyongera kw'isoko rikenewe, twakoresheje amahirwe akomeye y'ubufatanye muri uyu mwaka. Abakiriya benshi mpuzamahanga bashyize hamwe ibicuruzwa kuri miriyoni mirongo zamafunguro yinjangwe hamwe ninjangwe, ibyo ntabwo ari ukumenyekanisha ubuziranenge bwibicuruzwa byacu, ahubwo ni ikizere mubushobozi bwacu bwo gukora no gucunga amasoko. Mu rwego rwo kwemeza ko ibicuruzwa bishobora gutangwa ku gihe no gukomeza ubuziranenge bwo mu rwego rwo hejuru, isosiyete yiyemeje kuzamura ku buryo bugaragara umurongo w’umusaruro.
Isosiyete yazanye imashini nshya 6 y’amazi y’injangwe ikora icyarimwe. Ibi bikoresho byerekana ikoranabuhanga rigezweho mu nganda muri iki gihe, rishobora kuzamura cyane umusaruro no guhuza ibicuruzwa. Gukoresha ibikoresho bishya bidushoboza kugenzura neza buri gikorwa mubikorwa byumusaruro, bityo tukarushaho kunoza ireme ryibicuruzwa.
Umuyobozi ushinzwe tekinike muri uru ruganda yagize ati: "Ibi bikoresho bishya ntabwo bigamije gusa kuzuza ibisabwa muri iki gihe, ahubwo ni n’ishoramari rikomeye ry’ejo hazaza hacu. Mu kongera ubushobozi bw’umusaruro, ntidushobora gusa gukemura ibibazo by’isoko byihuse, ahubwo tunatanga abakiriya nibindi byinshi guhitamo ibicuruzwa bitandukanye. "
Gukomeza guhanga udushya no kwaguka kwisi
Kuzamura ibikoresho ni bimwe mubikorwa byigihe kirekire byiterambere byikigo, kandi bizarushaho guteza imbere udushya no kuzamura ibicuruzwa. Mugihe twizeza ubuziranenge bwibicuruzwa, tuzibanda kandi ku kuzamura umusaruro urambye w’umusaruro, kugabanya imikoreshereze y’umutungo n’ingaruka ku bidukikije, kugira ngo tugere ku buryo bwiza kandi butangiza ibidukikije.
Muri icyo gihe, tuzakomeza kwagura isoko ry’isi no gushimangira ubufatanye n’abakiriya mpuzamahanga. Mugukomeza kunoza urwego rwa serivisi no guhangana n’ibicuruzwa, twizeye ko tuzatsindira ibicuruzwa byinshi ku isoko ry’ejo hazaza kandi tugashimangira umwanya wa mbere mu isosiyete ikora ibiribwa by’amatungo ku isi.
Buri gihe twubahiriza filozofiya yubucuruzi y "ubuziranenge ubanza, umukiriya ubanza", kandi twiyemeje gutanga ibicuruzwa na serivisi nziza kubafite amatungo n’amatungo yabo ku isi. Kurangiza neza iri teka nigisubizo cyimbaraga zacu zihoraho no guhanga udushya. Twizera ko mu nzira y'iterambere iri imbere, isosiyete izakomeza gukora ibintu byinshi kandi ikagira uruhare mu iterambere ry’inganda z’amatungo ku isi.
Igihe cyo kohereza: Kanama-09-2024